Local customs and business etiquette

Business culture

Understanding and respecting the business customs in the country you are visiting is about building relationships. It is not about strict rules and regulations. It is simply about fitting into the social environment so everyone feels comfortable and secure.

The UAE is a cosmopolitan country where people from all walks of life are welcome to visit and do business. But, like Japan and Thailand have their unique cultures and traditions, the UAE has a few of its own and it will be greatly appreciated if you understand them.

By taking the time to learn about some basic considerations for the local Emirati culture, you can reduce misunderstandings. It is therefore an advantage to become acquainted with the business etiquette in the UAE prior to arrival.

Dubai is an international business hub and doing business here is much like anywhere else. Gestures showing respect to the UAE and Arab customs are greatly appreciated.

The official language in Dubai is Arabic, but English is widely used in business. However, when you create business cards, brochures and marketing material, you should use both English and Arabic. Before you go to the printers, it is advisable to ask a native’s opinion. 

Employees should have business cards that include their names, designations, phone numbers, email addresses, as well as the company's name and website. Always exchange business cards with your right hand.

Customs and etiquette

Clothing: When you attend a meeting, both men and women should dress conservatively. Even though it can be extremely hot, men should wear a suit and tie. As a nod to local norms, women should dress modestly and not wear revealing clothing such as mini skirts, shorts and low-cut or sleeveless blouses. It is advisable to wear loose-fitting, long dresses and skirts which extend below your knees.

Greetings: Prior to social distancing brought about by the Covid-19 pandemic, you may have noticed Emirati men sometimes greeting each other by touching their noses to one another. This is the traditional way of greeting among Emirati men, which usually takes place between Emiratis only. However, the mainstream greeting in the UAE is the handshake. It is less common for Emirati women to shake hands with men, so wait for them to reach out for a handshake first.

Work days: Weekends are usually on Saturday and Sunday in the UAE so it is best not to schedule meetings on those days - it may be why a colleague or partner suggests an alternative. During the month of Ramadan workplaces have shorter work hours which is it important to be aware of too.

Social Media: Given how social media savvy residents of Dubai are, it is advisable not to post any content on easily accessible channels that might inadvertently cause offence. Both businesses and individuals often check social media prior to meeting new contacts.

Networking: Personal connections are very important in local culture which is why many establish friendships before the relationship progresses to a professional one. Using personal contacts in the business realm is not unusual.

Gifting on special occasions: It is important to take into account cultural norms and traditions when interacting and exchanging gifts. Gift exchange is a common practice when doing business with someone and is seen as a gesture of gratitude and appreciation. When selecting gift items, it is important to consider cultural differences, and it is best if you choose items that reflect thoughtfulness and consideration. You can choose snacks such as high-quality dates or chocolates, coffee table books, or pens from upscale brands.

Public holidays in Dubai: Here is a list of public holidays applicable to both public and private sectors.

Gregorian New Year: 1 day
Eid Al Fitr: 4 days
Arafah day and Eid Al Adha (Feast of Sacrifice): 4 days
Hijri New Year (Islamic New Year): 1 day
Prophet Mohammed's birthday: 1 day
National Day: 2 days

*Note: Islamic holidays are determined by moon sightings.