e& MOTB’s 12th edition

Join in the fun as Dubai Shopping Festival’s flagship alternative shopping destination, e& MOTB, returns to the heart of Dubai Design District (d3) from 3-12 January 2025. Free to enter, don’t miss out on this unique opportunity to shop, eat and enjoy in an inspiring atmosphere.

This year, the must-visit outdoor destination will embrace a Vibrant Neo-Vintage theme -  where boldness and individuality collide. Experience fashion and art that pays homage to the 50’s while embracing the future!

e& MOTB isn't your typical shopping destination. It's the ultimate hub of unique discoveries and hidden gems that you won't usually find at your local mall. Discover an exhilarating mix of local and international brands, diverse food stalls, live entertainment and engaging activities for everyone. 

Snap Instagram-worthy photos with beautifully designed installations and retro-inspired settings, perfect for sharing your experience whether through the iconic walkway, brand new entrance or the cassette-inspired stage.

But that's not all! With an amazing schedule spanning day to night, visitors will find plenty of captivating and immersive live entertainment from musical treats and mesmerising dance performances to thrilling on-stage competitions. 

And don't forget to bring the little ones – there’s lots of enticing and exciting activities planned just for them.

Why you can’t miss e& MOTB’s 12th edition

There’s not one but two incredible artists headlining this year’s free concerts on the opening day of the 12th season of e& MOTB. Miami-based singer Naika with numerous viral hits such as “Ride”, “Sauce”, ‘1+1’ and ‘6:45’ makes her DSF debut. And Palestinian singer-songwriter and rapper Saint Levant, best known for his song "Very Few Friends", will perform live on stage on 3 January. Shows start at 8pm. Entry to the event and concert is free. Parking is also free.  

Big name international brands are once again coming up with unmissable concepts to make this year’s programming even more special. Discover the latest beauty trends and products from brands like Drunk Elephant, Benefit Cosmetics, Fenty Beauty and Huda Beauty in the exclusive Beauty Bloc pop up.

And Renault will take over a corner of the market to give visitors a chance to learn more about their latest innovations and enjoy a thrilling and immersive automotive experience.

Explore exclusive finds in a lively pop-up market

From trendy local labels to emerging regional talents, e& MOTB is your go-to spot for Instagram-worthy finds around every corner. With over 50 retailers, discover an eclectic mix of local and international brands. Shop from homegrown brands like Cider and The Gold Gods - new to e& MOTB this year.

Explore a diverse array of must-have brands offering everything from unisex wear to stylish men’s and women’s fashion, along with charming kids’ apparel. Whether you’re searching for a standout accessory or a piece of jewellery that tells your unique story, you’re sure to discover something special.

At every corner of e& MOTB you’ll discover must-haves from your next signature scent to the finest in beauty, homeware, kidswear and more.